Creativity 360 Assessment
The complete creativity assessment for your business

Creativity drives business. It outpaces competition, creates market leaders, drives innovation and adds value to an organisation.

To help determine how well your organisation enterprises creativity and utilizes the creative genius of your people, we have developed the Creativity 360 Assessment.

The challenge with creativity in the business world is not in finding creative people, or teaching your people to be more creative, it’s in knowing how to lead your creative people and radical thinkers, and then focus and direct their genius to deliver viable outcomes.

The creativity 360 focuses on your business as a whole, and is designed to gain valuable insight and show strengths, gaps, disparities and opportunities.

The outcome.
• You receive a full report of the survey results.
• You also receive a range of recommendations.
• We will then walk you through those recommendations and identify areas to focus on to improve your creative currency, and leadership impact.

Gaining a true 360 degree view.
To gain an holistic view, we target specific areas vital for leading creativity.

1. Values
2. Culture
3. Process
4. Leadership

To gain further insight and perspectives, we get input from different levels and areas of your business

1. Leadership / Management
2. Front-line Creatives / Staff
3. Peers / Suppliers
4. Clients / Partners

This gives us a true 360 degree view of how your business leads its creative people and uses creativity.

How it works.
• The assessment is online.
• It’s simple and takes about 15 minutes per participant
• Once we determine, with you, who will participate, an invitation email is sent to each participant with a link to the survey
• We then compile the report and recommendations

Print this page

For more information or to book Nigel email us at support@nigelcollin.com

In a recent survey we conducted 90% of people agreed that creativity in business should have commercial value. However, only 17% stated that they fully utilize the talents of their creative people . As a result there is lost opportunity, and although valued, creativity is being under-utilized.

The Creativity 360 Assessment is designed to find out why and what steps to take to improve it.